Brand Refresh

Comfort is a midscale, select-service brand. Comfort is vibrant and modern, brought to life by the “Energy of Colour” design direction. Clarion is an upper midscale, fullservice brand with a distinctive and inspiring design unique to each property, delighting our guests who seek experience rooted in location.Quality is a midscale, full-service brand. The comfortable and relaxed feeling of being at home is the key foundation of the Quality brand – which is why our design direction is a “Contemporary Habitat”.Sleep is an upper midscale, full-service brand. Sleep hotels offer guests spaces that are Inspired by Nature, balancing a calming restorative ambience with an uplifting energy