Iberia, The Most Valuable Tourism Brand in Spain

According to the latest assessment by the international consultancy Brand Finance, Iberia is the most valuable brand in the tourism sector in Spain.

This ranking, which assesses the brand of companies in the country and its contribution to the business itself, places Iberia in 22nd place in the general ranking this year, an improvement of 10 places compared to 2022, which is, in turn, one of the most striking evolutions in the ranking. Iberia renewed its brand in 2014 and achieved sustained growth in its brand value. Specifically, in the last year it has been close to 30%, according to Brand Finance.