Choice Hotels Global Update
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Choice Hotels has refocused its European business, with a positive aim to achieve ambitious growth targets in an increasingly competitive industry, as it comes out of one of its worst ever economic crises, the Covid pandemic Choice Hotels Europe has widened its remit to become Choice Hotels Europe, Middle East & Africa, presenting it with the opportunity to take Choice Hotels brands to an even wider set of travellers
Choice Hotels did not achieve great growth, awareness or preference in the European market. Now is a key time to provide clarity and definition to its core midscale brands, by repositioning them as more guest centric, plus expanding the brand offer with an additional brand to support the ambition Stronger, defined hotel brands will enhance Choice Hotels EMEA’s position as the preferred and exclusive partner for hotel franchisees
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