Sven Thaler was appointed Lufthansa Group Senior Director Sales, Northern Europe from 01 January 2024. Based in London, he heads the commercial and sales activities for all Lufthansa Group Airlines (Lufthansa, Austrian Airlines, SWISS, Brussels Airlines, Eurowings and Edelweiss). The sales region consists of the UK, Ireland, Iceland, the Nordics, the Baltics and the Netherlands. Besides his regional responsibility, Sven forms part of a global leadership team overseeing Lufthansa Group's largest global corporate and agency partners. Sven is also an Airbus A220 Captain at SWISS.